Meet Rachel and Brooke
Rachel Hall Taravella
Owner and Creator
Rachel is an accomplished architect and designer with an affinity for fashion. In 2014 she created Monomin as an extension of her architectural style and representative of her minimalist sensibility. In 2016, she opened Monomin's doors at its first brick and mortar location at 2104 Magazine Street. She has grown the company to be recognized in several publications as well as recently voted the #1 Women's Boutique in New Orleans 2020 by the Gambit readers.
When not at Monomin, she operates her design company Taravella Design-Build as lead architect and principal. She raises her two daughters, Harlow and Jolie, with her husband Aaron in the historic district of New Orleans.
Renovation of the Year by New Orleans HOMES, 2015
Best New Tastemaker by Southern Living Magazine, 2018
St. Charles Avenue Magazine "Ladies who Launch", 2019
Fidelity Bank's P.O.W.E.R. Woman Entrepreneur, 2020
Brooke St. Amant
Director of Operations
Brooke has been in the beauty industry her entire life. The daughter of a hair stylist, she became one herself which then led to her opening a very successful makeup artist studio. She joined Monomin in 2015 when her best friend Rachel asked for her assistance in preparing Monomin's transition to brick-and-mortar. Since then, she hasn't looked back. What she thought was going to be temporary has led into a full immersion into the retail and fashion industry. Today, she is Monomin's Director of Operations as well as the Senior Buyer of the shop - curating and approving every item within its walls. With an eye for style, Brooke now offers exclusive in-house styling experiences through Monomin.
She is the proud fur mommy of rescue pup, Brody. If you are local or have walked by the shop, you may have noticed him sitting in the window sill. He has become quite the Magazine Street celebrity.
Now offering styling services. Click here for more info.