Meet Rachel and Brooke

Rachel Hall Taravella

Owner and Creator

Rachel is an accomplished architect and designer with an affinity for fashion.  In 2014 she created Monomin as an extension of her architectural style and representative of her minimalist sensibility. In 2016, she opened Monomin's doors at its first brick and mortar location at 2104 Magazine Street.  She has grown the company to be recognized in several publications as well as recently voted the #1 Women's Boutique in New Orleans 2020 by the Gambit readers. 

When not at Monomin, she operates her design company Taravella Design-Build as lead architect and principal.  She also raises her two daughters, Harlow and Jolie, with her husband Aaron in the historic district of New Orleans.    

Best New Tastemaker by Southern Living Magazine, 2018
St. Charles Avenue Magazine "Ladies who Launch", 2019
Fidelity Bank's P.O.W.E.R. Woman Entrepreneur, 2020

Brooke St. Amant

Director of Operations

Brooke has been in the beauty industry all her life.  She joined Monomin in 2015 to help assist in preparing the shop's transition to brick-and-mortar.  Initially, this was a part-time endeavor as she was primarily operating her makeup studio, Triple B Beauty.  Quickly she fell in love with the retail and fashion industry and has fully emerged herself into Monomin.  In 2020, she is not only proud to be Director of Operations, but she is the Senior Buyer of the shop - curating and approving every item selected for the shop. With an eye for style, Brooke now offers exclusive styling experiences through Monomin.

She is the proud fur mommy of rescue pup, Brody.  If you are local or have walked by the shop, you may have noticed him sitting in the window sill.  He has become quite the Magazine Street celebrity.  

Now offering styling services.  Click here for more info.