Meet the owner & founder, Rachel Taravella

Rachel is an accomplished architect and designer with an affinity for fashion. She created Monomin as an extension of her architectural style and representative of her minimalist sensibility. In 2016, she opened Monomin's first brick and mortar location at 2104 Magazine Street.  She has grown the company to be recognized in several publications as well as voted the #1 Women's Boutique in New Orleans for the last four years by the Gambit readers.  

She raises her two daughters, Harlow and Jolie, with her husband Aaron in historic uptown New Orleans.

 

A minimal approach for the ultra femme.

Monomin is a thoughtfully curated women's boutique located in the Lower Garden District of New Orleans on Magazine Street in the most premier shopping district in the city.  Locally owned and designed by architect, Rachel Taravella, the shop is an extension of her architectural aesthetic.  The word Monomin derives from the two fundamental design themes of Rachel's work, Monochromatic and Minimal.

Monomin's predicated on Affordable Luxury.  That "looking expensive doesn't have to be."  Monomin features an affordable collection of modern apparel, shoes, and accessories hand selected from around the globe.

With its growing success, Monomin opened its first children's store, Monomini, where Minimialism meets Fun! Monomini carries everything from toys to clothes for newborns to tweens.

 

Voted #1 Women's Boutique in New Orleans 2020, 2021, 2022 & 2023!